As a girl, no one cared for flowers or bugs as much as me. I spent hours and hours in our lush 20 acre backyard picking plants and playing with the animals. I loved being beside and observing nature - so much that it inspired me with my photography.

I was drawn to flowers, intricate details of petals and buds. And by some twist of fate, through careers lead me right back into the heart of creating in nature.

It wasn’t until I became engaged that I really started to take floristry seriously.

I’d always grown my own gardens, always created my own arrangements, and a wedding would be the perfect (and insane) event to create and execute my own vision. From there, Arboreal’s seed was planted.

I became all in invested, leading me from my previous career as a Clinical Hypnotherapist to a not-so-clinical urban gardener and floral creator.

My name is Gen, and this is where I’m meant to be. Boots covered in green foliage and mud, air smelling like fresh jasmine and roses crafting the most perfect arrangement for you.